How to Optimize Your Phone's Camera

How to Optimize Your Phone's Camera

As a photographer and content creator, I know firsthand the importance of optimizing my Phone's camera settings for the best possible results!

Please note: we shoot all of our reels with our iPhone 15pro max, which is why our tips are geared towards iPhone users. That being said, the core basics of these tips & tricks do apply across all phones and devices.

Here are some simple but powerful tips to help you optimize your iPhone for Instagram and social media, ensuring your content looks crisp and high quality every time!

  • Switch Your Video Format: Start by heading to your iPhone's Settings app, then tap on "Camera" and select "Formats." Switch your video format from "High Efficiency" to "Most Compatible." This ensures your videos are saved in a format (MP4) that's widely supported across all social media platforms, minimizing compression and preserving quality, here's how:

On your iPhone, go to the Settings app, scroll down and select "Camera"



Then select "Formats"


In this tab, change your video format from "High Efficiency" to "Most Compatible". This will automatically turn off HDR and begin capturing all of your video in an .mp4 format. (Make sure you also have ProRAW and ProRes turned off unless you need them for something specific)

  • Shoot in 4K at 60fps: Capture your footage in 4K resolution at 60 frames per second (fps). Even though platforms like Instagram and TikTok will compress 4K footage to 1080p when uploading, shooting in 4K ensures higher quality compared to shooting in formats like HEIC.
  • Stick to Shooting in your camera app: Always use your iPhone's native camera app for capturing photos and videos. Third-party apps may offer fancy features, but nothing beats the quality and reliability of your phones camera app.
  • Avoid Novelty Features: While portrait and cinematic modes produce lovely looking images and videos, they can sometimes work against you if not used correctly, for example, shooting in cinematic mode doesn't allow you to 60fps Stick to standard shooting modes for most of your content unless you have a specific creative vision in mind.
  • Learn Through Trial & Error: Don't be afraid to experiment! Try different settings and techniques to find what works best for you. It's all about learning and evolving as a creator.
  • Enable "High Quality Uploads": If available, turn on the "High Quality Uploads" feature in Instagram and TikTok settings. This ensures your content is uploaded with the highest quality possible.
  • Film Slow & Steady: When capturing motion, move slowly to ensure clarity. Fast movements can result in blurry footage, so take your time to achieve smooth and crisp shots.
  • Keep Your Lens Clean: It may sound simple, but a clean lens can make a big difference in the clarity of your photos and videos. Always wipe your lens before shooting to avoid any unwanted blurriness and make sure to touch your screen to lock in focus for every single shot!


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