Sixteen years ago, we picked up our cameras with a dream—to tell stories, to travel the world, and to capture love in its most beautiful, fleeting moments. Since then, our business has expanded in ways we never could have imagined. From breathtaking weddings in Santorini and Mauritius to lifestyle shoots that brought brands to life, photography has always been at the heart of what we do. Along the way, we built a lifestyle studio, launched an online store for creators, and developed education for photographers and business owners.
But as any entrepreneur knows, growth often comes with complexity. Over time, we found ourselves managing multiple brands, multiple offerings, and multiple platforms—all while operating as the same team. Everything we were doing aligned with our mission, but behind the scenes, things felt unnecessarily scattered.
So this year, we are choosing to focus—not by changing what we do, but by refining how we do it.
Shedding Expectations, Trusting Instinct
For the longest time, we shaped our business around what we saw in the industry—what other photographers were doing, what seemed to "work." We built offerings, Instagram accounts, and entire business models based on external benchmarks rather than our own intuition. And while this served us well in some ways, it also left us feeling stretched, fragmented, and sometimes misaligned with what we truly wanted.
So this year, we are choosing to trust our creative instinct. To build something that doesn’t just make sense for the industry but makes sense for us.
This means bringing all our offerings—our photography, styling surfaces, and education—under one roof. We’re not closing doors; we’re simply creating one clearly defined home for everything we do. This isn’t about starting over; it’s about streamlining, simplifying, and setting ourselves up for even greater impact.
Success Looks Different in Every Season
If you had told us ten years ago that we would be traveling the world, shooting in some of the most stunning locations, we would have been thrilled. Back then, success meant adventure, movement, and building a name in the luxury wedding industry.
But today, our version of success looks different.
Now, success means having the flexibility to work a four-day week. It means being home when our kids come back from school. It means building something that allows us to be present—not just for our clients but for our family and for the life we are shaping.
The beauty of running a business is that it doesn’t have to look like anyone else’s. And it certainly doesn’t have to stay the same forever.
We are evolving, and we want to encourage you to do the same.
If you’ve ever felt torn between what’s expected and what feels right—this is your sign to trust yourself. If you’ve been hesitant to shift because it means letting go of what once was, know that growth often requires shedding. And if you’ve been building something that no longer aligns with the life you want, give yourself permission to change it.
The Future is Focused
As we roll out this refined, more streamlined version of our brand in the coming weeks, we’re excited—not just for what it means for our business but for the clarity it brings to our purpose. We are here to empower creators, to teach what we’ve learned, and to simplify content creation so that others can build businesses that serve their lives, not the other way around.
To those who have been with us through every twist, turn, and reinvention—thank you. Your support, trust, and encouragement have been the backbone of our journey. And as we take this next step, we hope it serves as a reminder that success is not a fixed destination.
It’s an evolving masterpiece—one that you get to design.
So here’s to the next season. One of focus, clarity, and creative freedom.
We can’t wait to share it with you.
