This year, I decided to prioritize my email list over my social media following. After countless hours scrolling and posting on Instagram, I realized I needed a better way to connect with my audience on my terms—not Instagram’s. While I still love Instagram, I’ve shifted my strategy: instead of relying on it as my main platform, I use it as a tool to guide followers to my email list, where I can connect with them in a way that feels more personal and meaningful.
Let’s be honest: Instagram is rented ground. With algorithm changes and limited reach, my hard work didn’t always lead to the results I wanted. But with email marketing, things are different. My messages land directly in the inbox of those who’ve chosen to hear from me. There’s no fighting an algorithm, no crossing fingers for reach—it’s direct and effective.
Why Email Marketing Matters in 2025
If you’re new to email marketing, here’s the big picture: it’s the most reliable way to build a real connection with your audience. Emails go directly to the people who actually want to hear from you, which is why every small business owner should start focusing on email in 2025. Unlike social media, where visibility can be a hit or miss, email ensures you’re reaching your audience without the interference of a third-party platform.
Here’s Why Email is Powerful for Small Businesses:
1. Ownership: Your email list is yours, not controlled by an outside platform. No algorithm changes, no reach restrictions—just a direct connection with your audience.
2. High Engagement: Studies show email still has one of the highest engagement rates of any marketing channel. People check their inbox daily, so it’s easier to stay top of mind.
3. Better Conversions: When people sign up for your list, they’re showing interest in you and what you offer. That makes them more likely to buy when you send an offer or promote a product.
4. Building Trust: Email allows for more personal, one-on-one communication. Your subscribers are a part of your inner circle, where you can provide value without distractions.
Getting Started with Flodesk
I use Flodesk as my email marketing platform because it’s beginner-friendly and visually beautiful. If you’re new to email marketing, Flodesk makes it easy to create stunning emails without a huge learning curve. With pre-designed templates and intuitive controls, Flodesk makes it simple for anyone to start and grow their email list.
Shifting my focus to email marketing has been one of the best decisions for my business. If you’re ready to take control and connect with your audience more directly, check out Flodesk—it’s been a game-changer for me.
Here’s why Flodesk is perfect for anyone just starting with email marketing in 2025:
1. No Limits on Subscribers or Emails: With Flodesk, you pay one price, no matter how many people join your list or how many emails you send. So, as your list grows, your bill stays the same.
2. Beautiful, Ready-to-Use Templates: Flodesk offers gorgeous templates that are easy to customize. You don’t need to be a designer to make your emails look amazing and match your brand.
3. Simple Landing Pages: Don’t have a website? No problem. Flodesk lets you create landing pages that help you gather emails and grow your list.
4. Easy-to-Set-Up Automation: Flodesk lets you send emails automatically at the right time, whether it’s a welcome email for new subscribers or a series that helps build relationships and increase sales.
5. Sell Directly with Flodesk Checkout: You can even sell products right through Flodesk! With Flodesk Checkout, you can add payment forms, sell products, and manage delivery, all in one place although this feature is not yet available to some countries like South Africa, yet!
6. Clear and Simple Analytics: Flodesk makes it easy to see how your emails are performing. You can track opens, clicks, and other details to know what’s working and improve your emails.
7. Flodesk integrates with popular apps like Shopify, Zapier, Google Sheets and more, so everything you need is connected in one place.
Flodesk’s easy tools and clean design make it a great choice for anyone wanting to grow their email list and start sending great-looking emails.
If you’re ready to give it a test run, grab your 30 day Free trial here, plus 50% off your monthly subscription after that.
